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Rheingold Lives (Again)

John Cougar Lunchbucket
Nov 23 2010 01:31 PM

The first relaunch with the Mets flopped, then the "edgy" 90s remake flopped, now... a new relaunch more like the old relaunch.

Catch it before it flops!

[url]http://www.rheingoldbrewingcompany.com/home.html

themetfairy
Nov 23 2010 01:39 PM
Re: Rheingold Lives (Again)

Vote for the Rheingold Pigeon

As Lunchie said, catch it quickly....

Ceetar
Nov 23 2010 01:41 PM
Re: Rheingold Lives (Again)

I'd heard about this. Actually, I think they have cans of it at the new yankee stadium.



on review, I was thinking of Schafer, or Schlitz.

G-Fafif
Nov 23 2010 01:47 PM
Re: Rheingold Lives (Again)

I attended the original relaunch (oxymoron?) press luncheon on the eve of the 1998 season. Signed the media check-in sheet behind Ralph Branca. For "affiliation," he wrote "Baseball".

Now that's an affiliation.

Frayed Knot
Nov 23 2010 01:49 PM
Re: Rheingold Lives (Again)

Don't want to have to go through this again


RealityChuck
Nov 23 2010 06:49 PM
Re: Rheingold Lives (Again)



Though one of these is strictly for The Birds -- if there's a Hitch.

Lefty Specialist
Nov 24 2010 03:24 PM
Re: Rheingold Lives (Again)

Mary Austin's pretty awesome. Of course, she's like 80 now, so she's probably not quite so hot.

Tippi, on the other hand, could never live up to Alfred's Grace Kelly fetish, just like Kim Novak and Eva Marie Saint before her.

They actually put them on the cans in 1957.

TheOldMole
Nov 24 2010 08:49 PM
Re: Rheingold Lives (Again)

And don't forget ...

themetfairy
Dec 10 2010 10:52 AM
Re: Rheingold Lives (Again)

TransMonk
Dec 10 2010 10:58 AM
Re: Rheingold Lives (Again)

This thread keeps faking me out.

John Cougar Lunchbucket
Dec 10 2010 11:18 AM
Re: Rheingold Lives (Again)



I'm no design expert, but that's really icky packaging. I mean I know they are positioning Rheingold in what they call the "sub-premium" (i.e.: cheap-o) beer category but that's no excuse for it to look cheap. That font looks like a rip-off of their old logo, not an update of it. And bring back the Extra Dry. Don't squander your equity, Rheingold, don;t imitate it, claim it as your own!

seawolf17
Dec 10 2010 11:26 AM
Re: Rheingold Lives (Again)

TransMonk wrote:
This thread keeps faking me out.

I didn't even think he was dead, never mind living again. Beverly Hills Cop was hilarious.

batmagadanleadoff
Dec 10 2010 11:32 AM
Re: Rheingold Lives (Again)

Rheingold used to be the beer of the Mets



Now it looks like the beer of the D-Backs.


G-Fafif
Dec 10 2010 11:38 AM
Re: Rheingold Lives (Again)

My beer is Rheingold the dry beer
Think of Rheingold whenever you buy beer...


(Jump in, somebody)

John Cougar Lunchbucket
Dec 10 2010 11:46 AM
Re: Rheingold Lives (Again)

It's refreshing not sweet
It's the extra dry treat

batmagadanleadoff
Dec 10 2010 11:49 AM
Re: Rheingold Lives (Again)



http://www.youtube.com/watch?v=Rfc4InJ7shk

G-Fafif
Dec 10 2010 11:57 AM
Re: Rheingold Lives (Again)



http://www.youtube.com/watch?v=Rfc4InJ7shk


Now THAT'S a parade!

LeiterWagnerFasterStrongr
Dec 10 2010 12:21 PM
Re: Rheingold Lives (Again)

Nostalgia aside*, is there a reason I should pick some up? Is Rheingold-- at least, in the classic formulation-- a decent cheap beer option?


*And I'm not discounting nostalgia; there are a lot dumber reasons to make a beverage purchase-- take it from me, someone who's semi-hoarding Four Loko.

G-Fafif
Dec 10 2010 12:23 PM
Re: Rheingold Lives (Again)

LeiterWagnerFasterStrongr wrote:
is there a reason I should pick some up?


I'll bet drunkenness is in the running.

RealityChuck
Dec 10 2010 01:31 PM
Re: Rheingold Lives (Again)



http://www.youtube.com/watch?v=Rfc4InJ7shk

You can't more iconic than Peter Arno.

Lefty Specialist
Dec 10 2010 03:41 PM
Re: Rheingold Lives (Again)

Well, I had some, and on a scale of 1-10 I'd say it's about a 3. Won't make you vomit unless you consume medically unwise quantities of it, at least.

It's not as taste-free as Coors Light, but it's not the kind of beer where you say, "Man that was good, think I'll have another."

Over/under on the re-re-re-disappearance of Rheingold- 9 months.

But Casey liked it, even though he knows better than to play pepper. Someone could get hoit.

Willets Point
Dec 10 2010 06:32 PM
Re: Rheingold Lives (Again)

TheOldMole wrote:
And don't forget ...

Exotic? Sometimes I'm glad I live in these times and not in the past.

G-Fafif
Dec 10 2010 06:46 PM
Re: Rheingold Lives (Again)

If Miss Subways and Miss Rheingold had a fight, who would win?

Fman99
Dec 10 2010 07:55 PM
Re: Rheingold Lives (Again)

RealityChuck wrote:


Though one of these is strictly for The Birds -- if there's a Hitch.


Now that's a six pack that I'd like to pound.

Ceetar
Dec 10 2010 07:57 PM
Re: Rheingold Lives (Again)

Fman99 wrote:
RealityChuck wrote:


Though one of these is strictly for The Birds -- if there's a Hitch.


Now that's a six pack that I'd like to pound.


they're probably like 80+ now.

Lefty Specialist
Dec 10 2010 07:58 PM
Re: Rheingold Lives (Again)

G-Fafif wrote:
If Miss Subways and Miss Rheingold had a fight, who would win?


Miss Rheingold. She's packing.

batmagadanleadoff
Dec 11 2010 02:45 AM
Re: Rheingold Lives (Again)

Rheingold is Bob Murphy's beer. (Was).

http://www.youtube.com/watch?v=UnSa-aEO ... re=related

Frayed Knot
Dec 11 2010 06:05 AM
Re: Rheingold Lives (Again)

Miss Rheingold. She's packing.




I didn't realize that Sarah Palin was a Miss Rheingold model early in her career.

RealityChuck
Dec 11 2010 09:21 AM
Re: Rheingold Lives (Again)



Though one of these is strictly for The Birds -- if there's a Hitch.


Now that's a six pack that I'd like to pound.


they're probably like 80+ now.

Here's Tippi Hedren four years ago:

batmagadanleadoff
Dec 11 2010 10:15 AM
Re: Rheingold Lives (Again)

Lefty Specialist wrote:
But Casey liked it, even though he knows better than to play pepper. Someone could get hoit.


I never did say where Casey got his non-standard Mets socks from.

(I know we had a thread about that '62 Mets Rheingold ad --Edgy started it -- but I can't find it.

batmagadanleadoff
Dec 11 2010 08:47 PM
Re: Rheingold Lives (Again)

batmagadanleadoff wrote:
Lefty Specialist wrote:
But Casey liked it, even though he knows better than to play pepper. Someone could get hoit.


I never did say where Casey got his non-standard Mets socks from.

(I know we had a thread about that '62 Mets Rheingold ad --Edgy started it -- but I can't find it.


So how does a thread that's less than a year old vanish?

batmagadanleadoff
Dec 11 2010 08:59 PM
Re: Rheingold Lives (Again)

But Casey liked it, even though he knows better than to play pepper. Someone could get hoit.


I never did say where Casey got his non-standard Mets socks from.

(I know we had a thread about that '62 Mets Rheingold ad --Edgy started it -- but I can't find it.


So how does a thread that's less than a year old vanish?


Ha!

http://archives.cranepoolforum.net/1290 ... 2962.shtml

G-Fafif
Dec 11 2010 11:04 PM
Re: Rheingold Lives (Again)

It's refreshing, not sweet...

(We never did finish the jingle.)

TheOldMole
Dec 11 2010 11:19 PM
Re: Rheingold Lives (Again)

it's the extra dry treat...

batmagadanleadoff
Dec 11 2010 11:19 PM
Re: Rheingold Lives (Again)

It's refreshing-- not sweet.
It's the extra dry treat.
Won't you try extra dry
Rheingold beeeeeeeeer!


How 'bout them Casey's socks?

TheOldMole
Dec 12 2010 06:51 PM
Re: Rheingold Lives (Again)

You can buy Rheingold at two different locations in Saugerties!

batmagadanleadoff
Jan 15 2011 06:02 PM
Re: Rheingold Lives (Again)

But Casey liked it, even though he knows better than to play pepper. Someone could get hoit.


I never did say where Casey got his non-standard Mets socks from.

(I know we had a thread about that '62 Mets Rheingold ad --Edgy started it -- but I can't find it.


So how does a thread that's less than a year old vanish?


Ha!

http://archives.cranepoolforum.net/1290 ... 2962.shtml


The socks Casey's wearing in this ad are the same socks worn by Gary Cooper in Pride of the Yankees. On the day of the shoot, the photographers realized that they didn't have any baseball socks for Casey. So one of the photogs drove over to the nearby Hollywood studios, where he raided the wardrobe department for Cooper's socks.

TheOldMole
Jan 15 2011 11:20 PM
Re: Rheingold Lives (Again)

Now that's worthwhile trivia.