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Radio Commercials

Edgy DC
May 10 2011 08:13 PM

1-877-CARS4KIDS back and relentless.

But how about that Chrysler minivan commercial: "Or should I say... Maureen?" Did they really put so much behind an advertising campaign trying to reach soccer moms between innings of a baseball game? Or are they trying to get guys to buy the car in order to sex up their supposedly frumpy wives?

John Cougar Lunchbucket
May 10 2011 08:21 PM
Re: Radio Commercials

The air conditioner for kids with cancer is already getting on my nerves.

soupcan
May 10 2011 08:24 PM
Re: Radio Commercials

Edgy DC wrote:
1-877-CARS4KIDS back and relentless.


The one thing I've learned - and so should have you - is that it's 'Cars with a 'K'.

John Cougar Lunchbucket
May 10 2011 08:35 PM
Re: Radio Commercials

Lunchpail heard that ad once and said, "I want one of those cars for kids."

LeiterWagnerFasterStrongr
May 10 2011 08:46 PM
Re: Radio Commercials

I've said it before, and I'll say it again: the adult singer in the Kars-4-Kids spot sounds like he drives around on weekends enticing Kids into his Kar.

Ceetar
May 10 2011 08:57 PM
Re: Radio Commercials

1-877-CARS4KIDS back and relentless.

But how about that Chrysler minivan commercial: "Or should I say... Maureen?" Did they really put so much behind an advertising campaign trying to reach soccer moms between innings of a baseball game? Or are they trying to get guys to buy the car in order to sex up their supposedly frumpy wives?



I can't listen to those commercials, especially when he talks about trunk space or storage, without picturing him stowing garbage bags full of dismembered body parts there.



I've noticed a lot of OLD commercials lately. on SNY, that heating and air tech guy "Office job not for you?"

and on the radio, the select quote insurance guy "I just called Select quote insurance term life agent, JOEL CLARK." "I just got a client, who's 45 and smokes..." Just got him huh? You taped that like 10 years ago!

Edgy DC
May 10 2011 09:20 PM
Re: Radio Commercials

I'm thinking about my argument about disengagement among would-be baseball fans this year and --- adding in the absolute dearth of willing radio advertisers --- I'm wondering if this is all part of a cultural malaise I'm sensing, or if the malaise is entirely contained within the part of the culture I function in.

Ceetar
May 10 2011 09:28 PM
Re: Radio Commercials

I'm thinking it's more cold aprils and early season before we're all cultural malaise. gonna need more data.

Edgy DC
May 10 2011 09:36 PM
Re: Radio Commercials

MY WHOLE LIFE IS YOUR DATA!

Ceetar
May 10 2011 09:49 PM
Re: Radio Commercials

Edgy DC wrote:
MY WHOLE LIFE IS YOUR DATA!


I sense two bingos that say you're wrong.

bmfc1
May 11 2011 06:32 AM
Re: Radio Commercials

Ceetar wrote:
1-877-CARS4KIDS [....] JOEL CLARK."
Two ads which make me change the channel. There is also one on XM for some online car dealership that has the same effect. I know that the stations are happy to get the ad revenue but they should know that there are people, as evidenced by this thread--nice going Edgy--that change the channel or lower the volume and sometimes forget to return.

soupcan
May 11 2011 07:40 AM
Re: Radio Commercials

I don't know about changing channels and not tuning back. We're all kind of a captive audience during games aren't we? No choice but to tough it out.

Frayed Knot
May 11 2011 07:57 AM
Re: Radio Commercials

I talked to a guy who sold radio ads a bunch of years back and he said that the industry believes that one thing sells: Repetition!
Not sure if that's true or not but apparently THEY believe it is and therefore don't think that there's such thing as overkill. If 1,000 reps of an ad are good then 2K are even better.

Edgy DC
May 11 2011 08:03 AM
Re: Radio Commercials

I came to DC in 1994 and the first thing I did was dial 1-800-MATTRES. I left off the last S for savings.

What I had no idea of is that despite the constant loop the commercials had created in my New York head, they virtually had no presence in DC and sent some subcontractor of a subcontractor --- an oddball Mom-and-Pop team with a graffiti-covered van. My roomies, who had never heard of this alleged service, were scared I was sleeping on a flea pad.

Hooray for the reflex judgment borne of repetition trumping any deper decision-making ability.

bmfc1
May 11 2011 08:33 AM
Re: Radio Commercials

soupcan wrote:
I don't know about changing channels and not tuning back. We're all kind of a captive audience during games aren't we? No choice but to tough it out.


Agreed during a game but it's different if you're listening to Joe & Evan, etc.

attgig
May 11 2011 08:36 AM
Re: Radio Commercials

1877kars 4 kids k-a-r-s kars 4 kids. 1877 kars 4 kids, donate your kar today.

i don't live in ny, and i can only get the fan at night time, when there isn't as much interference over the radio waves, and even then, i only do that in my car, which is not that often considering i walk to work.

and i still have that memorized...

Benjamin Grimm
May 11 2011 08:57 AM
Re: Radio Commercials

bmfc1 wrote:
soupcan wrote:
I don't know about changing channels and not tuning back. We're all kind of a captive audience during games aren't we? No choice but to tough it out.


Agreed during a game but it's different if you're listening to Joe & Evan, etc.


And some game viewers are more casual than others, too.

HahnSolo
May 11 2011 09:14 AM
Re: Radio Commercials

Google Kars 4 Kids fraud. Interesting that the Mets/WFAN still take their advertising money.

attgig
May 11 2011 09:35 AM
Re: Radio Commercials

http://blip.tv/file/738792

not sure about the website that's superimposed on there, but never realized where the money goes...

Edgy DC
May 11 2011 09:46 AM
Re: Radio Commercials

That's an impressive report. Whay was revolutionmuslim.com superimposed over the screen?

dgwphotography
May 11 2011 10:04 AM
Re: Radio Commercials

Edgy DC wrote:
That's an impressive report. Whay was revolutionmuslim.com superimposed over the screen?


I'm sure they love to spread anything that could even remotely be construed as anti-Jew and anti-Israel.

http://en.wikipedia.org/wiki/Revolution_Muslim

Edgy DC
May 11 2011 10:14 AM
Re: Radio Commercials

Is that their report, or are they merely passing on a report from a more objective source?

LeiterWagnerFasterStrongr
May 11 2011 10:24 AM
Re: Radio Commercials

From the reporters/chiron, it seems to be a semi-recent (say, 2008-2009ish) WPIX news report.

soupcan
May 11 2011 10:28 AM
Re: Radio Commercials

So apparently it's a Jewish organization....surprising but whatever.

I didn't see anything in the report to suggest it was criminal, corrupt or unethical.

What am I missing?

People feel conned because they don't advertise as 'Jewish Kars For Kids'? Is that the gist?

Edgy DC
May 11 2011 10:35 AM
Re: Radio Commercials

Well, it would be 'Kars for Jewish Kids,' but I think the concern is that the money is used more for the evenageligical welfare of the kids than the physical welfare.

John Cougar Lunchbucket
May 11 2011 10:43 AM
Re: Radio Commercials

I'm suspicious of any charity with the resources to advertise as much as they do.

soupcan
May 11 2011 11:20 AM
Re: Radio Commercials

Edgy DC wrote:
Well, it would be 'Kars for Jewish Kids,' but I think the concern is that the money is used more for the evenageligical welfare of the kids than the physical welfare.


Okay, but it's not like they say in the commercials that is specifically for physical welfare do they? If you're going to contribute to a charity, it's your responsibility to a little legwork on your own. Don't donate your car, get your little tax break and then say 'Well, you know, they didn't say in the commercial what they were going to do with my money...' If you drive your clunker over to them, ask specific questions and then get vague or misleading answers, then you've got a case. I didn't see that in the report nor were there any suggestions that they misled people.

When contributing to charities the only time I go by a simple suggestion is when I donate here to other poster's charities. Even then we have that website that that certifies them. Except in Stevie Jeets case of course...

John Cougar Lunchbucket wrote:
I'm suspicious of any charity with the resources to advertise as much as they do.


Good point, and I probably agree with that, but it ain't illegal and/or unethical to advertise.

Edgy DC
May 19 2011 12:22 PM
Re: Radio Commercials

Did I just hear them advertising a senior community?

Ceetar
May 19 2011 12:25 PM
Re: Radio Commercials

Edgy DC wrote:
Did I just hear them advertising a senior community?


Riverwalk apartments? The Hebrew House?

Edgy DC
May 19 2011 12:27 PM
Re: Radio Commercials

Is that what it was? Howie pitched it directly.

My team's advertisers seem to be aiming older and older. Depressing.

Edgy DC
May 19 2011 12:30 PM
Re: Radio Commercials

REMAX is "your foreclosure and short-sale experts."

Vultures.

Frayed Knot
May 19 2011 12:37 PM
Re: Radio Commercials

Edgy DC wrote:
Is that what it was? Howie pitched it directly.

My team's advertisers seem to be aiming older and older. Depressing.


Those ads are all over WFAN, not just NYM games.
I think they're trying to appeal to the kids of those who need the apartments.

Edgy DC
May 19 2011 12:38 PM
Re: Radio Commercials

I guess. Still don't make me feel like the randy young hotshot I otherwise know myself to be.

John Cougar Lunchbucket
May 19 2011 12:46 PM
Re: Radio Commercials

Shut up, Jerry Bayliss, New York Life Agent and Father.

Frayed Knot
May 19 2011 12:56 PM
Re: Radio Commercials

Edgy DC wrote:
I guess. Still don't make me feel like the randy young hotshot I otherwise know myself to be.


And now that I think about it, the two guys I've heard on FAN* to read those ads (Howie & Steve Somers) are both Jewish so there may be some further audience-targeting in their method.




* Maybe other FAN jocks doing the live reads also, but SS & HR are the only ones I've heard.

Edgy DC
May 19 2011 12:57 PM
Re: Radio Commercials

John Cougar Lunchbucket wrote:
Shut up, Jerry Bayliss, New York Life Agent and Father.

LOL. You are my BFF.