|
i used to write taglines for movie marketing campaigns (posters, trailers, ads, etc). *
I never did the 3.word.thing. It never even occurred to me. It expresses a false sense of absolute certainty and clarity... like there is nothing more to be said on the subject. So i get the point, but it rarely resonates, because the words chosen are usually so generic and banal that they lack all impact. Now, on the other hand, "FUCK.MY.MOUTH." resonates.
* my best tagline was for a French film with Isabelle Huppert called "Signe Charlotte", that we released in 1985.
You can see the poster here: http://cornucopia.theiapolis.com/goodie ... lotte.html
With a description of the film here: http://www.nytimes.com/movies/movie/448 ... e/overview
We retitled the film "Sincerely Charlotte"; it was a modern noir... Huppert was a femme fatale on the run who may have killed her lover, so she convinces her ex-boyfriend to help her get away, even if it screws up his current life. So the tag line was:
SHE'S A MISTAKE
A MAN COULD MAKE...
TWICE.
ya damn right it's good.
The movie set an opening weekend BO record at the Embassy 72nd St... and then the grosses fell off a cliff, because the picture mostly sucked (it was directed by Huppert's sister, Caroline, in as perfunctory a manner as you can imagine). But we did our job and opened the picture strong.
So I've got that going for me. Which is nice.
| 
