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Take a Bow?

batmagadanleadoff Aug 21 2015 06:04 AM

Mets have most social online fans in MLB According to social analytics site Klear, Mets fans are the most social online fans in baseball, based on total reach and mentions across Twitter, Facebook and Instagram (Aug. 19. 2015)… In the book version of the baseball epic The Natural, fans of baseball superstar Roy Hobbs lament that his salary is meager and that the Judge (the team’s owner) has refused to give Hobbs a raise. In order to remedy the situation, his fans bring thousands of presents including televisions, a Mercedes Benz and a lifetime pass to Paramount Theater. Hobbs later addresses his fans, thanking them and letting them know that he will strive to be “the greatest there ever was in the game.” Hobbs clearly understood the power of a fan base and the rewards it brings. By the end of the novel, he also understood what hubris can bring from the same fans. Whenever we think about a team’s fan base, the question of loyalty and following arises. Smart teams view the issue of fan engagement in pragmatic and strategic terms. Using social media, they encourage and engage their fans, they make it fun, they build fan relationships, and they sell. Fans of course, eat this up. They start to follow their team more closely and they become more loyal. The effect: higher ticket and fan merchandise sales. Given this unique relationship between, fans, teams and athletes in Major League Baseball, I asked Klear, the social analytics gurus to help me determine which teams have the most social fans. It didn’t take long for Mets fans to emerge as the clear winners. We’ve posted the top 10 from Klear in this infographic below, you can check out where the rest of the teams rank here. Improving social engagement is a cost effective way to expand the fan base, particularly when fans are the core drivers behind ticket and merchandise sales. But for MLB, the data shows there’s a wide disparity between the top team and the team with the least social fan base. If I’m near the bottom, I’m working seven days a week to change that. read the rest at http://www.forbes.com/sites/markfidelma ... cial-fans/

Benjamin Grimm Aug 21 2015 06:23 AM Re: Take a Bow?

The first thing that jumped out at me from that chart is that Forbes apparently doesn't know how to spell "Pittsburgh".

Edgy MD Aug 21 2015 06:25 AM Re: Take a Bow?

Or really, it seems, how to conduct a meaningful study. But yay, us!

themetfairy Aug 21 2015 06:54 AM Re: Take a Bow?

It's nice seeing how well the Astros are doing. They hired Amanda Rykoff just before the 2014 as their social media director, and definitely picked the right person for the job.

Ceetar Aug 21 2015 07:32 AM Re: Take a Bow?

Edgy MD wrote: Or really, it seems, how to conduct a meaningful study. But yay, us! Does anyone these days? This feels very much like the squeaky wheel gets the grease. Yay! We yell louder at our teams social media intern (and/or Andrew Harts and/or Will Carafello) than everyone else! We're so entrenched in data that laymen have easy access to draw conclusions from it. You see it with stats too, you see broadcasters and writers referencing things to draw conclusions that aren't really there. Of course, I suspect that it's not so much we're getting a lot of meaningless studies and conclusions, it's that we now have the technology to realize how many meaningless studies and conclusions we're being fed.