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The Cleveland Guardians

bmfc1
Jul 23 2021 07:50 AM

Tell 'em, Tom Hanks:
[TWEET]https://twitter.com/Indians/status/1418565355472101378[/TWEET]

Johnny Lunchbucket
Jul 23 2021 07:53 AM
Re: The Cleveland Guardians

That's actually kinda clever.



I approve. Not big on the winged G, or the wordmark, necessarily, but the name works.

Ceetar
Jul 23 2021 07:56 AM
Re: The Cleveland Guardians

swing and a miss, what a surprise.

MFS62
Jul 23 2021 08:02 AM
Re: The Cleveland Guardians

Not too bad.

Could have been worse.



Later

bmfc1
Jul 23 2021 08:09 AM
Re: The Cleveland Guardians

I thought it might be "Spiders". "Guardians" sounds like an insurance company but it's strong, the logo is good, and if Tom Hanks likes it so who are we to object?

Ceetar
Jul 23 2021 08:12 AM
Re: The Cleveland Guardians

Guardian sounds like Copganda nonsense, the font is basically the same and it feels blocky and like it's still invoking native american stuff, but maybe that last bit is just my association with the old name. I like the concept of wings on the ball but it's clunky and i'm not sure how it makes sense with the name or with Cleveland

Benjamin Grimm
Jul 23 2021 08:12 AM
Re: The Cleveland Guardians

Blah. I was really hoping for Spiders.



Also, I had no idea that Tom Hanks had any connection to Cleveland.

Chad ochoseis
Jul 23 2021 08:15 AM
Re: The Cleveland Guardians

=Ceetar post_id=72289 time=1627048605 user_id=102]
swing and a miss, what a surprise.



Huh? I mean, it's not my first choice, and having to explain to out-of-towners the whole idea of the Guardians of Transportation on the Lorain-Carnegie Bridge is going to get old fast, but what's so awful about it?



I would have gone with Spiders. I don't think anyone really needed to worry about people associating it with the losing culture they had back in the 1890s.

Chad ochoseis
Jul 23 2021 08:16 AM
Re: The Cleveland Guardians

Benjamin Grimm wrote:



Also, I had no idea that Tom Hanks had any connection to Cleveland.


Before he hit it big, I believe he was a regular in productions at the Cleveland Playhouse. He's not from here, though

Willets Point
Jul 23 2021 08:16 AM
Re: The Cleveland Guardians

Bout fuckin' time.

Johnny Lunchbucket
Jul 23 2021 08:18 AM
Re: The Cleveland Guardians

Spiders would have been more fun without a doubt, but you almost have to respect 'em for not going with that one

DocTee
Jul 23 2021 08:49 AM
Re: The Cleveland Guardians

Impressive video--



I'm surprised they were able to keep this under wraps, with no leaks.



Nicely done.

metsmarathon
Jul 23 2021 08:55 AM
Re: The Cleveland Guardians

my only quibble is that i don't like the angularization of the script. it looks fairly terrible. not as bad as the winged G, but still bad.



hopefully there wil be more revisions...? because, damn, it kinda looks like they just grabbed these off of an old unaffiliated N-64 baseball game.



but i'm ok with the names. spiders would have been better. it was both the easy and the bold choice. but guardians is fine. is there a local connection to the name, or just random fighty-type noun?

Ceetar
Jul 23 2021 08:59 AM
Re: The Cleveland Guardians

Chad ochoseis wrote:

=Ceetar post_id=72289 time=1627048605 user_id=102]
swing and a miss, what a surprise.


Huh? I mean, it's not my first choice, and having to explain to out-of-towners the whole idea of the Guardians of Transportation on the Lorain-Carnegie Bridge is going to get old fast, but what's so awful about it?



I would have gone with Spiders. I don't think anyone really needed to worry about people associating it with the losing culture they had back in the 1890s.



I clarified in my other comment. They're basically still the Indians with a different name.

dinosaur jesus
Jul 23 2021 09:05 AM
Re: The Cleveland Guardians

It's too defensive. Too, well, guarded. It doesn't sound like something fun to be a part of.



And “city of fire and water” sounds like the time the river caught on fire.

G-Fafif
Jul 23 2021 09:08 AM
Re: The Cleveland Guardians

My friend who is a lifelong fan of the Cleveland Baseball Team wonders if perhaps they meant Gardeners.

Benjamin Grimm
Jul 23 2021 09:08 AM
Re: The Cleveland Guardians

is there a local connection to the name, or just random fighty-type noun?


Apparently the name comes from some statues on a bridge. There's precedent for naming a team after a statue.



https://1000logos.net/wp-content/uploads/2020/04/new_york_liberty_logo-394x500.png>




dinosaur jesus wrote:

And “city of fire and water” sounds like the time the river caught on fire.


I assumed that that was a tongue-in-cheek reference to that very event, but maybe not. I don't know if Clevelanders have a sense of humor about that.

Willets Point
Jul 23 2021 09:09 AM
Re: The Cleveland Guardians

Teams change their logos/fonts all the time so I suspect those will evolve.

G-Fafif
Jul 23 2021 09:12 AM
Re: The Cleveland Guardians

[tweet]https://twitter.com/encycle_/status/1418588840135114753[/tweet]

Chad ochoseis
Jul 23 2021 09:15 AM
Re: The Cleveland Guardians

Progressive Field is located at the foot of the bridge with the Guardians. So there's definitely a connection.

metsmarathon
Jul 23 2021 09:30 AM
Re: The Cleveland Guardians

boy, they could've been a little more evocative of the winged headdresses on those guardians, and maybe pull in some sort of art deco vibe on the wordmark, no? instead there's this weird cheap angular bullshit that makes no sense. and doesn't even look modern.



can't wait for it to get ripped to shreds by uniwatch!

A Boy Named Seo
Jul 23 2021 09:39 AM
Re: The Cleveland Guardians

=metsmarathon post_id=72317 time=1627054217 user_id=83]
boy, they could've been a little more evocative of the winged headdresses on those guardians, and maybe pull in some sort of art deco vibe on the wordmark, no? instead there's this weird cheap angular bullshit that makes no sense. and doesn't even look modern.



can't wait for it to get ripped to shreds by uniwatch!



I agree with this a lot after seeing a pic of the actual bridge guardian. I think it's fine and I actually kinda like the double-winged baseball. But a further departure from the current vibes woulda been welcome.

A Boy Named Seo
Jul 23 2021 10:02 AM
Re: The Cleveland Guardians

Who knows what the unis will actually look like, but I hope there's more of a new identity with the new brand. But hey, it's not Indians any more!


[TWEET]https://twitter.com/ZackMeisel/status/1418580392903331842[/TWEET]

Fman99
Jul 23 2021 10:31 AM
Re: The Cleveland Guardians

I give it a 10/10 on the meh-o-meter. Well done!



I've been to Cleveland and I still never heard of those statues. I mean, if they wanted to associate with something Cleveland-related that people have heard of they should have gone with the Cleveland Rocks.



Or even the River Fires.

kcmets
Jul 23 2021 10:48 AM
Re: The Cleveland Guardians

I was in Camp Spiders, but things never go my way these days. Seeing some footage

of the bridge earlier on the news tips the approval scale.

seawolf17
Jul 23 2021 10:51 AM
Re: The Cleveland Guardians

Learning about the bridge thing, I like it more. Good on you, Clevelanders.

Ceetar
Jul 23 2021 11:32 AM
Re: The Cleveland Guardians

https://pbs.twimg.com/media/E6_Zy5IXEAAKgPJ?format=png&name=small>

A Boy Named Seo
Jul 23 2021 11:37 AM
Re: The Cleveland Guardians

you are a tough customer, Ceets

Edgy MD
Jul 23 2021 11:42 AM
Re: The Cleveland Guardians

I think I'll have to chew on this one before I have anything meaningful to offer.



If you cover the "Guar" with your left thumb, it looks exactly like an Indians chestplate logo (minus the smiling shmoe), and I guess maintaining that sort of continuity was a big part of what was asked of the rebranders, but it kind of makes it feel like a halfhearted half-measure to me, like my wife keeping pictures of her ex around.



I think we as a nation are leaning on the authority of Tom Hanks wuh-HAY too much. Hanks is from the San Francisco Bay area, but you know who's from Cleveland? Jim Fuckin' Lovell, the astronaut he played, is.



Not identifiable enough? How about Emmy-winner Drew Carey? How about Oscar-winner Halle Berry? How about Grammy-winner Tracy Chapman?



Nobody hates Tracy Chapman. But the program needs a white male-io because they need to reassure the blanco base that, hey, just because we acknowledged the dignity of a minority group doesn't mean we're hating on you guys. What voice says, "It's gonna be alright, Dad" better than Tom Hanks?



As I was saying, I may need some time.

metsmarathon
Jul 23 2021 11:54 AM
Re: The Cleveland Guardians

on the bright side, there's a pretty natural branding tie-in that they could do in right field...



https://www.kroger.com/product/images/large/front/0001700006837>



maybe with freebie giveaways for the luck fans in attendance!

Benjamin Grimm
Jul 23 2021 12:09 PM
Re: The Cleveland Guardians

Drew Carey would have been a perfect choice.

MFS62
Jul 23 2021 12:11 PM
Re: The Cleveland Guardians


on the bright side, there's a pretty natural branding tie-in that they could do in right field...



https://www.kroger.com/product/images/large/front/0001700006837>



maybe with freebie giveaways for the luck fans in attendance!


So, like the Pepsi Porch, they could have the Right Guard armpit.



Later

Ceetar
Jul 23 2021 12:14 PM
Re: The Cleveland Guardians

A Boy Named Seo wrote:

you are a tough customer, Ceets


agreed, but I'm not alone on this one. I see a lot of people making these comparisons.





Racism and "i'm sorry you're upset we'll make it a little different" aside, Naming your team after the 'guardians of traffic', statues of assyrian kings on one bridge, but evokes all sorts of bland Robocop imagery is a touch sell.



At best it's "good enough" which is corporate America's MO (And one of the reasons I always said the Wilpons were basically the same as everyone else in baseball).. REIMAGINE IT. damn, you have the potential to do so much, and the Spiders are sitting right there if you want to get historic and traditional with it.



Cleveland Rocks maybe is a little too kitschy but who cares? Think of all the fun imagery you can do with the mash-up of music notes and baseballs/bats.

Marshmallowmilkshake
Jul 23 2021 01:50 PM
Re: The Cleveland Guardians

I've heard people in Cleveland are tired of the rock and roll motif.



I like Guardians. Something identifiable to Cleveland that's not a lake on fire. Shortens to "Guards." Those statues are really cool, and a stone's throw from the ballpark.



Don't much care for the winged G, but I like the subtle changes to the block C, which I assume is the cap logo.



I know a lot of people liked Spiders for a name. But I think people in general don't like spiders much.



This was a good choice. Nice job!

bmfc1
Jul 23 2021 02:17 PM
Re: The Cleveland Guardians

They didn't change the last 5 letters.

Benjamin Grimm
Jul 23 2021 02:41 PM
Re: The Cleveland Guardians


https://pbs.twimg.com/media/E6_Zy5IXEAAKgPJ?format=png&name=small>


This is kind of like how Fudgie the Whale and the Santa Claus cake had the same shape.

G-Fafif
Jul 23 2021 02:51 PM
Re: The Cleveland Guardians

Edgy MD wrote:

I think we as a nation are leaning on the authority of Tom Hanks wuh-HAY too much. Hanks is from the San Francisco Bay area


Early in his career, I remember Hanks going on Letterman, et al, and talking about his experiences in Cleveland (and gently jibing the local ballclub).


The actor has a special relationship with the city as he's credited time spent there with changing his life. In the late '70s, Hanks worked the Great Lakes Shakespeare Festival for a few years. It's where he earned his Actors Equity Card.



"I had never been out of California before getting the job in Cleveland," Hanks wrote in a 2019 essay for AARP. It's where he met lifelong friends, George Maguire and Michael John McGann.



"They were... the kind of actor I wanted to be — and the kind of human being I hoped to become," he said. When the season was over, Maguire and McGann convinced Hanks to pursue his acting dream in New York, despite "the comfort of the West Coast" calling the eventual Oscar-winner back home.



"You would not be reading these words otherwise," Hanks explained.


https://www.yahoo.com/entertainment/tom-hanks-california-cleveland-indians-guardians-video-182226808.html

Edgy MD
Jul 23 2021 03:12 PM
Re: The Cleveland Guardians

That's a good point, and I defer.



In PART!

Chad ochoseis
Jul 23 2021 03:42 PM
Re: The Cleveland Guardians

=Marshmallowmilkshake post_id=72378 time=1627069805 user_id=119]
I've heard people in Cleveland are tired of the rock and roll motif.




Yes.

Ceetar
Jul 23 2021 05:25 PM
Re: The Cleveland Guardians

=Marshmallowmilkshake post_id=72378 time=1627069805 user_id=119]
I've heard people in Cleveland are tired of the rock and roll motif.






but traffic, they still love that.

Marshmallowmilkshake
Jul 23 2021 08:57 PM
Re: The Cleveland Guardians

=Ceetar post_id=72392 time=1627082748 user_id=102]
=Marshmallowmilkshake post_id=72378 time=1627069805 user_id=119]
I've heard people in Cleveland are tired of the rock and roll motif.






but traffic, they still love that.


Nobody loves traffic. But they like really cool, massive sculptures that are identified with their cities. You don't make sense sometimes.

kcmets
Jul 23 2021 09:14 PM
Re: The Cleveland Guardians

I can name two dozen bands that belong in the Rock 'n Roll Hall of

Fame before Traffic. Terribly over rated. My guess is you walk up to

someone on the street 99 times out of a hundred and ask them about

a Traffic song they say what is a traffic song? Crazy.

Centerfield
Jul 24 2021 05:53 AM
Re: The Cleveland Guardians

I like the name. Makes a lot of sense with the bridge.



Logo isn't great. But that can improve.

Lefty Specialist
Jul 24 2021 07:22 AM
Re: The Cleveland Guardians

Eh, I guess they did the best they could with what they had to work with. Would have liked Rockers or Rocks, but it sounds too much like the Rockies and if the locals were tired of it, then so be it.



It's kind of a clunky name but I guess we'll get used to it.

Ceetar
Jul 24 2021 08:46 AM
Re: The Cleveland Guardians

=Marshmallowmilkshake post_id=72433 time=1627095444 user_id=119]




Nobody loves traffic. But they like really cool, massive sculptures that are identified with their cities. You don't make sense sometimes.





It's one little bridge. If Guardians fans like it, then fine, it's just very bland and generic. 5 years from now no one outside Cleveland will remember what they're named for, it'll just be a fun little trivia tid-bit for those that remember.



But it's more about the garbage redesign (accompanied by no acknowledgement of racism) that is roughly 4% different than what they were doing. Hopefully that'll change over time, but if you blurred out the words on a screenshot you wouldn't know if it was pre or post name change.



Also boring red and blue again. mix it up. Your franchise is using racist iconography, red is heavily associated with that iconography (see also, Washington NFL). Missed opportunity to actually change. It's a low-effort showing here, that's all, and that's disappointing and it's basically my main complaint with MLB as a whole so it's just frustrating to see it continue on the team level.

Marshmallowmilkshake
Jul 24 2021 12:04 PM
Re: The Cleveland Guardians

It's a big bridge. It's the polar opposite of generic. Generic is a name like Wildcats or a Tigers used by teams at all levels of sports. This is a name unique to Cleveland named after a Cleveland landmark. They're using colors and a style that connects them to the team's history and fan base while moving away from the prior name. The whole project is an acknowledgment of the racial imagery and the need to move forward.



The name change is a necessary move. This still is identifiable with the team that is a charter member of the American League.



It might even be a transitional design.



Better this than another Devil Rays disaster.

Ceetar
Jul 24 2021 02:00 PM
Re: The Cleveland Guardians

The Devil Rays were great. this is not.



I received a book rec and a gutter email since the name announcement for Guardian. If you read a headline that didn't use baseball terminology, you might think it was a security company, insurance, or any of the other billion uses of the word.



"Hell, Guardians break down in Anaheim" could be about the Disneyland ride or a baseball game. Who knows?



The guardians themselves aren't even unique to Cleveland. They're Assyrian Kings. How many representations of them do you think there have been over the last 3000 or so years?



The name is fine, if boring, as long as the fans are fine with it. But using the same color scheme, practically the same font and lettering and all that reeks of capitulating to public pressure, not actually trying to distance oneself from racist iconography. And certainly doing so without even mentioning the reason. It's so similar to the current scheme that you can barely tell. Most teams have alternates that differ more than that.



The existence of the team playing ballgames is like 99% of the continuity. "We gotta ease up on deviating too much from the racist look because this is how we looked in 1940 and we gotta respect that" is mindnumbly stupid. Have some guts and creativity. But nothing's stopping them from continuing to alter it, even for next season. Hopefully they do so, and start establishing a new identity, because this one is little more than the same thing with the word 'censored' in front of the offensive parts and pretending that's enough.





Anyway, Braves, Chiefs, Blackhawks, et al, you're up.

Edgy MD
Jul 24 2021 02:25 PM
Re: The Cleveland Guardians

=Ceetar post_id=72468 time=1627156852 user_id=102]The Devil Rays were great.



OK.

Ceetar
Jul 24 2021 05:48 PM
Re: The Cleveland Guardians

hell of a lot better than just the bland 'rays' who play inside most of the time, out of the rays of the sun.

ashie62
Jul 24 2021 06:07 PM
Re: The Cleveland Guardians

It could be a jersey for a Guardian Life Insurance Company.

Double Switch
Jul 24 2021 07:29 PM
Re: The Cleveland Guardians

The winged G. I'm thinking they could have opened up a wider fan base by renaming them the Cleveland Valkyries.

Edgy MD
Jul 24 2021 09:04 PM
Re: The Cleveland Guardians


hell of a lot better than just the bland 'rays' who play inside most of the time, out of the rays of the sun.


OK.



Myself, I'm hoping on being traded from Cleveland to Anaheim, so I can thereafter be introduced as a "Guardian Angel."

whippoorwill
Aug 02 2021 04:32 PM
Re: The Cleveland Guardians

Intrigue:



The Cleveland Guardians are the name of the local men's rollerball team. Stay tuned for what happens now



My guess: MLB team will take name by eminent domain, $$, or bullying