Apr 08 2022 02:45 PM
Re: I H8 Your Logo
My institution is exploring getting a mascot, and we have a name that does not lend itself to anything good. So I reached out to a design shop for some advice, and spent about 90 minutes talking to a designer who has worked with many minor league teams, some major league teams and a ton of others. We bonded over being Long Islanders and he was very generous with his time.
He held out the Scranton logo -- not just the cap, but the whole makeover -- as an example of what NOT to do. He said there were two popular potential names, and rather than picking one, the team and whomever it hired for this opted to try to use them both. The finalists were RailRiders and Porcupines, and the logo became a porcupine that doesn't look much like a porcupine riding the rails as if it were a train. He said it creates more confusion than anything else.
You would not believe how difficult this process it, all the obstacles - real and perceived - and the expense.