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These Ads

G-Fafif Oct 06 2022 12:21 PM

This certainly doesn't feel like asking for trouble. [youtube]oBjAGOLy3cQ[/youtube] Official release: The New York Mets Launch “These Mets” Postseason Brand Campaign The Mets and MTA teamed up to unveil the Postseason rally cry and excite fans amidst a historic 101-win season and cultural moment for New York City NEW YORK, October 6, 2022 – On the heels of their 101-win season, ranking second all-time to their 108-win 1986 World Series title team, the New York Mets this week launched a new brand campaign, “These Mets,” which will surround New York City during the MLB Postseason. The integrated campaign, running over the next few weeks, celebrates the 2022 New York Mets as a talented, spirited, and different breed of New York baseball. “These Mets have captured the spirit of New York through this historic 101-win regular season, and we're so grateful to our loyal fans who have been with us on this journey since day one,” said New York Mets Owner, Chairman and CEO Steve Cohen. “I am proud of this team. Heading into the Postseason, we are seizing this moment to turn up the volume and energy to rally around These Mets.” “Nothing says New York City in the fall quite like October baseball,” said New York City Transit President Richard Davey. “With the Mets back in the playoffs and sell-out crowds expected at Citi Field, mass transit is the home run option to root for the Mets as they chase a World Series Championship. There's no better way than taking the subway to watch the playoffs – it's Amazin'!” These Mets advertisements will surround popular spots around New York City and within MTA subway tunnels and trains, including the Shuttle and 7 Line. Additionally, the campaign features vignettes from current and former Mets players, Postseason game watches at neighborhood bars, special events at Citi Field, and opportunities to meet Mr. and Mrs. Met at NYC landmarks. Every activation and opportunity to meet Mets notables will be powered by social media and shared with media partners ahead of time. “These Mets, led into the Postseason by Manager Buck Showalter, achieved a 101-win season capped off with Jeff McNeil winning the NL batting title as well as Pete Alonso tied for the lead in all of baseball with 131 RBI's; displaying grit and overcoming obstacles all year long,” added New York Mets Chief Marketing Officer Andy Goldberg. “The line ‘These Mets' is meant to capture how we feel about them and how the team represents us as a fan base and a city.” Together with the Mets' in-house creative and content teams, creative agency FCB New York developed the “These Mets” concept, and full-service agency Giant Spoon secured the media placements for the campaign. The details of the branded wrap include: ● #7 Line train wrap (5 cars exterior, plus interior units) ● Hudson Yards Station Domination ● Grand Central Station Dominations (lower level #7 line) ● Times Square-Grand Central S Shuttle wrap (6 cars interior & exterior) ● Digital brand trains (interior media)

G-Fafif Oct 06 2022 12:25 PM Re: These Ads

C'mon ride the train. Hoping to make some noise in the playoffs, the New York Mets are drumming up awareness in October baseball with a playoff brand campaign. The team is committing to a New York takeover, painting the city orange and blue with OOH advertising, featured throughout several New York subway locations and trains starting today. The Mets clinched a playoff spot two weeks ago, the team's first playoff appearance since 2016. “We want to get back to what the city knows and loves, which is Mets baseball,” New York Mets executive vice president and chief marketing officer Andy Goldberg told Adweek. “New York's a baseball town. We have a fun and exciting team. It's about reaching Mets fans and baseball fans, but it's also about reaching New York.” As part of the campaign titled “These Mets,” the number 7 train line will feature images of Mets players, the team logo—and even the team's iconic apple plastered across the exterior and interior of five subway cars, running until Oct. 23. Hudson Yards Station and Grand Central Station will also have Mets advertising that runs through Oct. 23. The Times Square-Grand Central S shuttle train will have six cars with interior and exterior signage that runs until Oct. 28. There will also be digital ads running on the interior of trains through Oct. 10. The 7 train runs through both Hudson Yards and Grand Central station, which can be taken to the Mets' stadium, Citi Field in Flushing, NY.

MFS62 Oct 06 2022 02:28 PM Re: These Ads

"Two outs? Two strikes? No Problem". I like that slogan. Very New York. Later

batmagadanleadoff Oct 06 2022 03:04 PM Re: These Ads

[FIMG=555]https://imgs.6sqft.com/wp-content/uploads/2022/10/06161322/Mets-NYC-subway-2.jpg[/FIMG] [FIMG=555]https://static-prod.adweek.com/wp-content/uploads/2022/09/mets-train-wrap-exterior-hero-2022.jpg.webp[/FIMG] One of the few cool things about the Wilpon-era Mets was the team's annual commitment to advertising campaigns which included large billboard sized posters throughout the NYC subway system. This tapered off during the last years of the Wilpons rule, no doubt due to their dire cash-strapped situation. The tradition, though, was kicked off when Doubleday ran the Mets and commissioned the "The Magic is Back" campaign. [FIMG=555]https://pbs.twimg.com/media/ElnUAsCX0AE0WqC.jpg[/FIMG]

Lefty Specialist Oct 06 2022 03:20 PM Re: These Ads

Will be kind of awkward if they're playing golf next week.

The Hot Corner Oct 07 2022 09:38 PM Re: These Ads

These Mets got the collective asses kicked tonight.

whippoorwill Oct 08 2022 11:42 AM Re: These Ads

Lefty Specialist wrote: Will be kind of awkward if they're playing golf next week. How about it! Running through October 23 is a great leap of faith though and I like that