Jul 01 2005 01:41 AM
Notes: Brewers thinking about logo
Team gives away T-shirts to help decide aesthetic future
CHICAGO -- Go old school or stay in the now? That's the choice facing Brewers fans when they pass through the turnstiles at Miller Park on Friday.
It's part giveaway, part focus group. Every fan in attendance will choose a free T-shirt for Friday's Brewers-Pirates game; one is navy blue and features the team's current script "M" logo accented with barley, and the other is bright yellow and features the old "ball and glove" logo that adorned Brewers caps from 1978-1993.
"It is an informal focus group," said Rick Schlesinger, the Brewers' executive vice president of business operations. "We certainly are interested in our fans' preferences regarding logos, and Battle of the T-Shirt Night is just one of several ways we are polling our fans. We have not made any decisions on logos at this point."
During Spring Training, new Brewers owner Mark Attanasio said that the he was reviewing the team's overall branding and marketing, including the uniforms. The Brewers have a number of options, from a complete change to special jerseys for batting practice or selected home games, or they may simply stick with the current look.
Read full story here: [url]http://milwaukee.brewers.mlb.com/NASApp/mlb/news/article.jsp?ymd=20050630&content_id=1109864&vkey=news_mil&fext=.jsp&c_id=mil[/url]
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"I'm with you," said Brewers manager Ned Yost, who proudly wore the hat as a member of Harvey's Wallbangers. "I like the logo. It wouldn't bother me if they changed back to it. I'm like everybody else. I'd love the hats."
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On-line Petition to bring back the old logo:
[url]http://www.petitiononline.com/brewcrew/petition.html[/url]
[URL=http://img293.imageshack.us/my.php?image=brewers3ag.jpg]
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