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I Love Beer II...

Rockin' Doc
Jul 17 2005 09:17 PM
Edited 1 time(s), most recently on Jul 17 2005 09:21 PM

Reviving a classic that died in the EZBoard crash. The old I Love Beer thread was a kind of online taste test, a public service of sorts. This is all that remains of the original thread:

Willets Point
Inspired by Methead in the Rheingold thread, I figured there are enough beer connes-, conna-, er, drinkers here to start and all-purpose beer reviews and reccomendations thread.

I'll start.

A current fave of mine is the Harpoon UFO Hefeweizen, although I don't reccomend putting the lemon in it as they suggest.
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Frayed Knot
Jul 17 2005 09:21 PM

It's beer ... Hooray Beer.

Rockin' Doc
Jul 17 2005 10:08 PM

The Crane Pool tailgate party at RFK Stadium was a virtual smorgasbord of beers. There were massive amounts of beer of various types available at the tailgate party. All the beers were placed in any cooler with available space. Some of the offerings available are listed below:

Anheiser-Busch Natural Light
Bitburger Premium Pils
Foggy Bottom Ale
Samuel Adams Boston Lager
Saranac Black and Tan
Sierra Nevada Pale Ale
Tecate
Warsteiner Premium Verum
others too numerous too recall them all.

Needless to say, I had an enjoyable time sampling the numerous cold beers, enjoying the variety of foods, and talking with friends. Top it off with a Mets victory and fireworks. Well, it just doesn't get much better than that.

sharpie
Jul 18 2005 09:00 AM

Somehow the A-B Natural Light doesn't belong there.

ScarletKnight41
Jul 18 2005 09:04 AM

It was that or Coor's Light. And I know how this crew mocks Coor's Light.

Johnny Dickshot
Jul 18 2005 10:11 AM

Friday night when I got back from the Mets game, all sweaty and stuff, I stopped at the deli and bought -- and thorougly enjoyed -- a 16-oz. can of this little beer from St. Louis called Budweiser.

Previously, we had a mixed 6er of Dogfish 60-Minute IPA (huge rocky head, nice taste from Johnny) and Hoffbrau's Hefeweisen (for Ms. Dickshot). I'm not a big Hefeweisen fan generally.

holychicken
Jul 18 2005 11:15 AM

I can't drink bud out of anything other than a bottle. It has such little taste that the metal of the can really affects the flavor. . .so it generally tastes really gross to me.

But out of a bottle, I enjoy it, however, never buy it.

Johnny Dickshot
Jul 18 2005 11:54 AM

I like the can. There's a deli that merchandises these 16-oz. cans in a giant tub of ice. When it's hot, I will buy a can and roll it along my forehead and neck. Mmmmm. Then drink the beer.

soupcan
Jul 18 2005 12:59 PM



Had a few bottles of this on Friday night. Very tasty, smooth. It's German and called Hoegaared White Beer.

From the website hosting the above image: "A unique and refreshing taste using special ingredients like coriander and curacao. "

Rockin' Doc
Jul 18 2005 07:58 PM

Hoegaarden is a Belgian beer I believe.

It is one of the few beers I have tried that I really didn't enjoy. It is definitely a unique and different taste. It looks pretty cool in a mug though with that turbid golden color and white foamy head. I just didn't enjoy the taste all that much.

So this one's for you Soup. Should we ever meet in the future, I'll buy you a cold Hoegaarden.

Rockin' Doc
Aug 01 2005 09:59 PM
Edited 1 time(s), most recently on Aug 02 2005 10:16 PM

Enjoying one of these at present.

Basic pilsner that pours a rich golden color with a wispy head of white foam. Goes down smooth, true to the pilsner class. Fine beer, but not worth paying a premium for it. I'd drink it again, but only if I could pick it up on sale.

Edited to fix image.

Johnny Dickshot
Aug 02 2005 09:51 AM

This just in: Beer is fun


Beer Wholesalers Encourage Consumers to Enjoy Summer by Having “Good Beer Fun”

 

ALEXANDRIA, Va. – This week the National Beer Wholesalers Association (NBWA) is launching a unique consumer education tool – the new Web site, www.goodbeerfun.com.  

 

“According to a poll conducted for NBWA the majority of American’s associate beer with having fun,” said NBWA President David Rehr. “We want to live up to that by providing consumers with a unique, interactive way to learn more about our industry and America’s beverage while being entertained and having a good time.”

 

The site’s primary purpose is to educate consumers and opinion leaders alike on the beer industry, its distribution system, impact on the economy and unique product attributes in a lighthearted way. The site contains a fourteen-minute video about the beer industry from Prohibition until today, separated by chapters for easy viewing.

 

The site also provides a glimpse back in time with vintage beer commercials from decades past. The commercials are yet another reminder about how long beer, the beverage of moderation, has been a cherished part of American society.

 

One of the most fun aspects of the site is the Zymurgy! Beer Trivia Challenge. Zymurgy (pronounced ZYE-mur-gee) is defined as the art and science of fermentation, but on this site it is the visitor’s gateway into the fun world of beer trivia. Visitors are challenged on their beer knowledge regarding a variety of topics from health and cooking to Prohibition and proper etiquette.

 

“This initiative is just one way NBWA is working to create excitement for the beer category among consumers and educate the public on the vital role beer wholesalers play in their communities,” said Rehr.

 

The site is intended for adults of legal drinking age only, and provides links to important information about the many programs beer wholesalers sponsor in their communities to fight alcohol abuse, underage drinking and drunk driving.

Johnny Dickshot
Aug 10 2005 12:43 PM

A beer known today as 'Czechvar' also had a long drawn-out battle with St. Louis over the rightful name Budvar -- meaning, the style of beer made in the city of Budweis. In Czech, it's known as Budweiser. Here is another:

Original Premium Beer From Czech City of Budweis Now Available in the U.S.

Historic B.B. Burgerbrau Beer first brewed in 1802, decades before rivals

DARIEN, Conn. and CESKE BUDEJOVICE, Czech Republic, Aug. 10
- Budejovicky Mestansky Pivovar (BMP), the oldest brewery in the renowned Czech city Ceske Budejovice ("Czech City of Budweis"), and Classic Beverages LLC announced today that historic B.B. Burgerbrau is now available in select cities in the United States. Classic Beverages LLC of Darien, Conn., which is the exclusive importer of B.B. Burgerbrau, anticipates a national rollout within the next 6 to 12 months.

B.B. Burgerbrau was first brewed in 1802 when it was called "Budweiser
Burgerbrau." The term "Budweiser" has been used as a locative, literally
meaning a person or thing from the city of Budweis, the city where it is
brewed (i.e. 'New Yorker' or 'Pilsner'). The "Burgerbrau" name means "Beer of the City's Residents." It was exported to the United States and throughout Europe beginning in 1872. The original imported beer from the City of Budweis drew such acclaim during this time that other U.S. and Czech breweries adopted the term "Budweiser" to describe a style of beer and attempted to emulate the taste, quality and brewing process of Burgerbrau. As a further testament to its quality and reputation, B.B. Burgerbrau was named as the official Court Supplier to the Wurttenburg's King Wilhelm II in 1895, and is still listed as such today.

The city of Ceske Budejovice is internationally known for the quality of
the B.B. Burgerbrau beer that is brewed there, and has also become celebrated for the legal disputes that its name has provoked. A legal battle continues to be waged for the right to market B.B. Burgerbrau as "Budweiser Bier", even as history records that B.B. Burgerbrau consistently used this term since 1802.

"First it was the Communists, now it is the lawyers that wish to take away our identity," said Miroslav Zeman, Director of Sales for BMP Brewery. "The term 'Budweiser' was first used to describe our beer hailing from our Budweis City. It is our heritage."

Throughout the 19th century and up until 1918, the half-German, half-Czech city was part of the Austro-Hungarian Empire and was officially known by its German name "Budweis." When the Czechs declared their independence in 1918, they officially changed the name to Ceske Budejovice -- "Ceske" meaning "Czech." The Czechs did the same for many of their other cities -- officially recognizing the city of "Saaz" as "Zatec", "Pilsen" as "Plzen", and more famously "Prague" to "Praha." In English, the names Budweis, Pilsen and Prague carry forward to this day. The finest Czech beer hops still come from Saaz and one of the best beers still comes from the City of Budweis. Prague remains the popular name by which the country's capital is known.

After the Communists seized control in 1948, the local apparatchiks
inaccurately considered Burgerbrau to be the "German" brewery of the town and for political reasons forced the owners to give up their trademark rights. As a consequence, the owners adopted new names like "Samson" and "Crystal" which are still brewed today.

Following the Velvet Revolution in 1989, the new Czech democratic
government recognized the injustices done to the Brewery and reinstated its domestic right to use the "Budweiser Bier" and "B.B. Burgerbrau" trademarks.

B.B. Burgerbrau was re-introduced in the late 1990s and is brewed today in the same place with the same recipe, ingredients and brewing methods from the 1800s.

"The beer from the City of Budweis is considered to be the finest brewed
beer in the world," said Rob Neuner, President of Classic Beverages LLC, "and B.B. Burgerbrau is the original standard bearer."

"To many beer drinkers throughout the world, the city of Budejovice evokes images of the finest beers in the world -- similar to the way that the
Bordeaux, Champagne and Burgundy regions of France evoke images of the finest wines in the world," added Neuner. "B.B. Burgerbrau is a full bodied, world class European lager that is brewed in small batches with greatly extended lagering periods. It is distinct from all macro-brewed beer."

Similar to the wine designations, The European Union recently bestowed its rare Protected Geographic Indication to the BMP Brewery for the term "Budejovicke Pivo" ("Beer from Budweis City") affirming that the superior quality of its beer is inextricably tied to the region where it is produced.

B.B. Burgerbrau is available in several states, including New York,
Massachusetts, Illinois, Texas, Washington D.C, and Minnesota, and will soon be available in more than a dozen other states in 12-ounce six-packs or 16.9-ounce bottles. 15.5 gallon kegs will also be available on a limited basis in select bars and restaurants.

Willets Point
Aug 10 2005 12:54 PM

="Johnny Dickshot"] B.B. Burgerbrau is available in several states, including New York, Massachusetts, Illinois, Texas, Washington D.C, and Minnesota,


Amen...now if we can just get Yuengling delivered from the distant Commonwealth of Pennsylvania.

Elster88
Aug 10 2005 02:50 PM

Rugenbrau is the one I've been looking for in the US since the one time I had it in Switzerland.

Rockin' Doc
Aug 28 2005 09:53 PM

Killing time in Chicago waiting to go catch my early morning flight home. Decided to have a classic dinner of 2 Chicago dogs (steamed hot dogs smoothered with mustard, onions, tomatoe wedges, spicy peppers, pickle spear, and celery salt on a poppy seed bun) and a six pack of local beer. I opted for a six pack of Berghoff Lager to wash down the dogs.

If this isn't a classic Chicago meal, it should be.

cooby
Aug 28 2005 10:07 PM

Yummy!

mlbaseballtalk
Aug 29 2005 10:06 PM

I know its Boston, but Sam Adams/any Sammy Seasonals rock

By the way, one of the classic lines about beer I've heard was on a college radio broadcast.

Fairfield University's (in CT) WVOF Student Billy O'Brien was hosting his final show was doing a remote from the beach at Fairfield for a pre-Clam Jam (University sponsored final beach party before finals, since no longer sponsored) May of 1997

He has a fellow student with him nicknamed "The Mayor" due to his propencity to find all the local establishments in the surrounding areas and since O'Brien's program was a sports program he asked The Mayor who his favorite baseball team was, The Mayor said simply "Milwaukee" without skipping a beat O'Brien asked because of "The Beast" and The Mayor said "Of course!"

Old Milwaukee's Best. Cheap beer, and aparantly reason to root for the Brewers and the Bucks of the NBA!

Steve

cooby
Aug 29 2005 10:07 PM

Willets, I just remembered, I saw a Yuengling truck today and thought of you

mlbaseballtalk
Aug 29 2005 10:11 PM

sharpie wrote:
Somehow the A-B Natural Light doesn't belong there.


I shake my head every time I see that old Mantle ad for Natural Light. Geez Mick, a classic drunk like you should have had standards when picking brews to put your name/image with

Then again Mantle was quite sad looking period in this stage in his life (late 70's till he came out and admitted all his problems/sins)

mlbaseballtalk
Aug 29 2005 10:12 PM

Addenum to that above post about the final Billy O'Brien radio show, remind me to tell the tale of how that damn nearly got me banned from ever entering the WVOF studios ever again. And I never even WORKED for WVOF!

Steve

Willets Point
Aug 29 2005 10:14 PM

Problem is that drunks have no standards. Look at the movies Tony Curtis made at the height of his substance abuse. Look at the stupid things David Wells said todayl

Johnny Dickshot
Aug 30 2005 11:15 AM

For pure bullshit per column inch, and a lack of a newshook, it's tough to beat trade association press releases.

Beer Industry Creating Economic Growth in U.S.
Economic Impact Study Reveals $162 Billion Contribution to U.S. Economy

WASHINGTON, Aug. 29 /PRNewswire/ -- As Americans celebrate the Labor Day weekend, kicking back and relaxing with good food, good drinks and good friends, they can take comfort in knowing that a summer activity staple -- ice
cold beer -- is also providing numerous jobs and revenue to the country's
economy. According to a recent economic impact study, the beer industry is a major source of employment in the U.S.


The Beer Institute, representing American and international brewers, and
the National Beer Wholesalers Association (NBWA), representing nearly 2,000 beer distributors nationwide, have released a 2005 Beer Industry Economic Impact study.


According to the study's findings, directly and indirectly, the beer
industry provides nearly 1.8 million jobs for hard-working Americans,
generating more than $54 billion in annual wages, and more than $162 billion in U.S. economic activity.


"Numerous businesses depend on the beer industry for their livelihood.
Whether it's farmers, packaging manufacturers or truck drivers, the economic impact of the beer industry grows exponentially when you factor in products and services needed for the production, distribution and sale of malt beverages," said Beer Institute President Jeff Becker.


"The economic climate of this country would be drastically different if
not for the beer industry's impact," said David Rehr, NBWA president.
"Nationally, brewers, wholesalers and retailers are all benefiting from the
steady demand for beer and malt beverages from responsible adult consumers."


The beer industry's economic success does not just come back in revenue.


In addition to providing jobs and supporting charitable and civic efforts,
beer distributors and brewers are also a positive force within communities to promote responsible consumption of their products by those of legal drinking age. The industry sponsors many valuable education and awareness programs to
help prevent drunk driving and fight illegal underage drinking. These
activities complement many public and private initiatives that together have
achieved significant reductions in underage drinking and drunk driving over a 20 year period.


The complete 2005 Beer Industry Economic Impact study, including a state-by-state and congressional district breakdown of the industry's economic contributions, is available at the Beer Serves America Web site,
http://www.beerservesamerica.org.

Methead
Aug 31 2005 11:56 AM

Reminds me of that Jack Handey Deep Thought...

"Sometimes when I reflect back on all the beer I drink I feel ashamed - Then I look into the glass and think about the workers in the brewery and all of their hopes and dreams. If I didn't drink this beer, they might be out of work and their dreams would be shattered. Then I say to myself, "It is better that I drink this beer and let their dreams come true than be selfish and worry about my liver."

Johnny Dickshot
Oct 19 2005 01:53 PM

Classic. You can't make this up


Anheuser-Busch Discontinues Bud Pong Promotion

ST. LOUIS, Oct. 18 /PRNewswire/ -- Anheuser-Busch, Inc., announced today it is discontinuing its Bud Pong promotion in retail accounts.

"It has come to our attention that despite our explicit guidelines, there may have been instances where this promotion was not carried out in the manner it was intended," states Francine I. Katz, vice president of communications and consumer affairs.

The promotion guidelines specified the use of water in the cups, not beer, so as not to encourage irresponsible consumption.

Bud Pong was just one of several promotions available to Anheuser-Busch wholesalers to create an interactive experience for contemporary adults at bars and clubs, where adults must be 21 and older to participate.

"The intent of this program was to provide adults who socialize in bars with a fun activity," Katz explains, "and we believe overwhelmingly that those who have participated in Bud Pong have enjoyed themselves, while acting responsibly."

Katz continues, "However, as a company that has invested more than
$500 million to promote responsible consumption among adults and to discourage abuse, we believe it is important that our intentions with Bud Pong not be misperceived. While we will continue to bring interactive promotions to bars and taverns for those of legal drinking age, we are ending Bud Pong."

Edgy DC
Oct 19 2005 02:03 PM

Coincidentally, the Taipei Mets of the Chinese League have terminated the contract of manager Bud Pong.

Drinking Budweiser is a stupid use of Pong.

Johnny Dickshot
Oct 31 2005 11:36 AM

Breaking News!

Drinks Americas Purchases Rheingold Beer
Plans for National Expansion of New York's Oldest Beer Underway

WILTON, Conn.— Drinks Americas Holdings, Ltd. (OTC Bulletin Board: DKAM) announced today that it has purchased the assets of The Rheingold Brewing Company, makers of Rheingold Beer.

Drinks Americas will be the exclusive producer and marketer of Rheingold Beer, famous in New York since 1883. Terms of the transaction were not immediately disclosed.

Drinks Americas' CEO, J. Patrick Kenny, stated, "Rheingold Beer is an
American icon brand. Certainly everyone born and raised in New York knows and appreciates Rheingold's rich history. We at Drinks Americas are excited about Rheingold's future in the New York market, as well as its growth nationwide."

Kenny further stated," Rheingold Beer fits perfectly into the Drinks
Americas portfolio of icon brands. We expect the line to continue its
resurgence in the New York Metro area and to use such growth to add additional points of distribution for our other products. Many of our distributors and key customers for our Newman's Own Lightly Sparkling Fruit Juice Drinks are already in the beer business. In addition, the line complements our Sackets Harbor 1812 Beer and will generate purchasing efficiencies."

Marvin Traub, a member of Drinks Americas' Board of Directors and former
CEO of Bloomingdale's, said: "Rheingold has been a wonderful and appealing brand name to New Yorkers for many years. I personally have always enjoyed it. I believe that, combined with our company's management and marketing expertise, it represents a great opportunity."

Drinks Americas' develops, owns, markets, and nationally distributes
alcoholic and non-alcoholic premium beverages, often associated with icon
celebrities or targeted demographics.

Drinks' portfolio of premium alcoholic beverages includes Willie Nelson's
Old Whiskey River Bourbon and Bourbon Cream, Roy Yamaguchi's Y Sake, Aguila Tequila, Normans Wines from Australia's oldest winery, Drinks' award winning Cohete Rum Guarana from Panama, and Damiana, the Mexican liqueur and 1812 Beer from Sackets Harbor Brewery.

Old Whiskey River, Y Sake, Aguila Tequila and Cohete Rum are award winning gold or silver medal award winners from the International Beverage Tasting Institute and the San Francisco Wine and Spirits Competition.

Drinks Americas' portfolio of premium non-alcoholic brands include
Swiss T (imported naturally brewed tea made with pure cane sugar), and the recently launched Newman's Own All Natural Sparkling Fruit Juice Drinks.

MFS62
Oct 31 2005 12:14 PM

Some folks don't have a sense of humor.

http://news.newstimeslive.com/story.php?id=76103

Anybody ever hear about Bad Elf Beer?

Later

holychicken
Oct 31 2005 12:35 PM

Went to BeerAdvocate?s New England Beerfest this past Saturday. First time I?ve been to one of these things and wasn?t super drunk leaving. I?m getting old.

But, whatever. . . on to the good stuff: Some Beer reviews.

Buzzard?s Bay ? brewed in Westport, MA. I have had a few of their beers before including their Ale and IPA. Neither of which has impressed me. Despite this (and probably more because they were right next to me while I was waiting for my Hen to go to the bathroom), I decided to try their Schwarzbier, aka Black Lager. This was one of the best I had at the entire fest. It had a nice dark flavor balanced perfectly with some sharp hops. I was impressed, especially considering I am not a fan of their regular beer. However, to my dismay, I have not seen this in any store.

Shed Restaurant & Brewery ? Stowe, VT. I don?t believe this company brews for anything other than their restaurant because most of their beers are really high in alcohol, which I believe to be illegal in many states. However, I hike a lot in Stowe and the surrounding areas and this is one of my favorite restaurants to go visit because they always have their own homebrewed beer that is always ridiculous fresh tasting. I always love their beer. . . but that might be because ANY beer you have after 5 days in the woods is going to taste fucking great. That being said, I was a little dissappointed by what they brought to the fest, the initiation, a Belgium style Amber Ale. It was a little too sweet for my taste. Maybe trying them after hiking so many times has disillusioned me.

Mercury Brewing Co ? Ipswich, MA.
I love this company. Ipswich beers seem to be their headlining product. I tried a sampler last weekend, which included their Ale, Harvest Ale, IPA and Oatmeal stout. Absolutely loved each one of them. The harvest ale is nice and spice, the ale is smooth and the IPA is nice and bitter. . . the oatmeal stout stood out amoung them being exceptionally smooth. . . I love this company. I can?t recommend them much higher than I do. At the fest I tried their Winter Ale that was filled with spices and haps and it had very low carbonation and a yeasty flavor. . .I enjoyed it a lot. On top of that, they were selling Mustard made with the regular Ale. . .it was so good I had to buy a jar. Who goes to a beer fest and buys mustard?

Willimantic Brewing Co. ? Willimantic, CT.
Best. Brewery. Ever. I can?t recommend this company enough. I had never seen them before but they had two of the best three beers I tried. The IPA was extremely hoppy and fresh, it was almost as if I was eating fresh hops straight. However, it wasn?t that bitter. Whatever hops they used were extremely aromatic and not super bitter. It WAS very strong taste-wise and I am not sure it was for everyone. If you like hops, it is the beer for you. Their porter was so creamy and smooth that I would pour it over my cereal in the morning if I weren?t considered a drunk for doing so. If you EVER see this, you buy it!

Damn eminent domain ruling!
(Found this in the catalog)

Franconia Notch Brewing Co. (Littleton, NH)
http://www.4front.com/brewery/

The Franconia Notch Brewery recently announced that they've been forced to vacate their brewery so it can be bull-dozed to make way for a fucking Walgreens. They hope to reopen at a new location in the near future, as well as make an appearance at the fest to give everyone a final chance to taste their brews. We wish them nothing but the best.

MFS62
Nov 14 2005 03:59 PM

Ain't technology grand?

http://news.yahoo.com/s/ap/20051114/ap_on_bi_ge/turbo_tap

Later

Johnny Dickshot
Nov 14 2005 04:45 PM

Engineering Majors + Frathouse = Superior taps

We pumped beer from the basement in the filthiest lines you could imagine, beer was 60% foam and and de-foamed by placing your left hand next to the edge of the pitcher while pouring.

Giant Squidlike Creature
Jan 05 2006 01:53 PM

Bump.

Elster88
Jan 05 2006 01:55 PM

Did anyone find Rugenbrau yet?

Johnny Dickshot
Feb 21 2006 12:58 PM

Anheuser-Busch Gains Grolsch Imports in United States


ST. LOUIS, Feb. 21 /PRNewswire-FirstCall/ -- Anheuser-Busch will become the U.S. importer of the upscale Grolsch traditional European beer brands, giving the American brewer a well-established and popular entry in the growing U.S. import category, the two brewers jointly announced today.

The agreement gives the Dutch brands access to the Anheuser-Busch broad marketing and sales expertise and to its wide-reaching U.S. distribution network. The deal is part of an aggressive push by Anheuser-Busch into high- end beer categories.

"Grolsch is a quality, well-known name among American beer drinkers, making it an ideal partner to begin building our import portfolio around," said Anheuser-Busch, Inc. President August A. Busch IV. "Together with our wholesalers, we are excited to gain these brands and help them grow with the talents and resources only our team can offer."

Grolsch Premium Lager, the Dutch brewer's largest-selling brand, is famous for its distinctive taste, iconic "swing-top" bottle closure and green embossed bottle. The deal also includes the entire Grolsch brand line-up, including the small, but growing Grolsch Amber Ale, Grolsch Light Lager and Grolsch Blonde Lager.

The agreement will broaden Grolsch's U.S. distribution by giving the Dutch brewer access to the Anheuser-Busch network of nearly 600 independent wholesalers, who will have the opportunity to add the coveted European brand names to their businesses - a critical addition as imported beer is one of the fastest-growing segments of the U.S. beer industry.

The U.S. import category represents approximately 12.4 percent of the total U.S. beer market, selling 25.6 million barrels in 2005.* It grew about 7.2 percent in 2005* and has experienced an average growth rate of 5 percent over the past five years.

"For Grolsch, this is an 'American Dream come true.' I can only call it a breakthrough," said Ab Pasman, chief executive officer of Royal Grolsch N.V. "This alliance confirms our international growth strategy, which is based on the conviction that there is most certainly a place in the international beer market for a strong and independent premium brand such as Grolsch. Anheuser- Busch is an ideal partner in this strategy. I also want to take this opportunity to thank our present partner, USB, for its cooperation over the past few years."

The agreement will be effective January 2007. Terms of the agreement were not disclosed. The imported Grolsch beer will continue to be brewed at the Grolsch brewery in Enschede, Netherlands, for export to the United States.

Anheuser-Busch is focused on expanding its participation in the import and high-end beer categories as a key growth strategy for its U.S. business. Anheuser-Busch brews and sells two of Japanese brewer Kirin Brewery's beer brands in the United States - Kirin Ichiban and Kirin Light. In some areas of the country, Anheuser-Busch wholesalers carry Corona and the other beer brands of Mexican brewer Grupo Modelo. Anheuser-Busch holds a 50 percent share in Grupo Modelo, Mexico's leading brewer, and a 27 percent share in Tsingtao, the No. 1 brewer in China.

Anheuser-Busch continues to explore other import possibilities.

Based in Enschede, Holland, Grolsch was founded in 1615 and holds more than 14 percent share of the Dutch beer market. Grolsch Premium Lager is the second-largest selling lager in the Netherlands and is sold in 60 countries globally. Its key markets are the Netherlands, United Kingdom, United States, Canada, Australia, New Zealand and France.

Based in St. Louis, Anheuser-Busch is the leading American brewer holding 48.8 percent of the U.S. beer sales. It markets and sells more than 40 beer brands in the United States. The company brews the world's largest-selling beers, Budweiser and Bud Light.

* Department of Commerce Data provided by the Beer Institute

Giant Squidlike Creature
Mar 23 2006 01:30 PM

You're not drinking enough.

Johnny Dickshot
Mar 23 2006 02:05 PM

No kidding. Whaddaya say we all chip in and buy some Rolling Rock? I'm in for 30 bucks...



]nBev puts Rolling Rock beer on the block -sources
Wed Mar 22, 2006 6:54 AM ET

By David Jones

LONDON (Reuters) - The world's biggest brewer, InBev, is looking to sell its U.S. domestic beer brand Rolling Rock after struggling to revive the iconic brand over the last decade, sources close to the matter said on Wednesday.

Belgium-based InBev, brewer of Stella Artois and Beck's, is keen to resolve its poor U.S. performance, and new Brazilian Chief Executive Carlos Brito wants to focus InBev on being a strong player in the U.S. import beer sector, they added.

InBev says it has decided to concentrate its U.S. sales and marketing resources on imported brands such as Bass, Brahma and Labatt Blue, as well as Stella Artois and Beck's, and is examining all options for the future of Rolling Rock.

"The company has started examining opportunities both inside and outside InBev to determine how to optimize the full potential of Rolling Rock and the Latrobe Brewing Company ... No final decision has been made at this time," an InBev spokeswoman told Reuters.

One option is to keep the Rolling Rock brand and sell off the brewing facility at Latrobe in Pennsylvania -- InBev's only brewery in the United States -- but there is a lack of big buyers for the brewery, the sources added.

"Rolling Rock is on the block, but it is difficult to see any obvious buyers, apart from some of the smaller U.S. brewers," one source close to the situation said.

The sources said InBev U.S. had seen a poor performance, with volumes down in recent years, and they estimate the brand and the brewery together could be worth $50-100 million, depending on any cost-saving synergies available to a purchaser.

Rolling Rock is unlikely to attract bids from the top three U.S. brewers Anheuser-Busch Cos Inc, SABMiller Plc or Molson Coors Brewing Co, but might attract attention from smaller players, such as Samuel Adams-brewer, the Boston Beer Co. Inc., they added.

Rolling Rock has been brewed since 1939 at Latrobe, 30 miles east of Pittsburgh, and with its long-necked green bottles and painted labels has a strong following among beer drinkers in the northeast of the United States.

It is the official beer of Heinz Field, home of Super Bowl champions the Pittsburgh Steelers.

InBev acquired Rolling Rock with its purchase of Canada's second-biggest brewer Labatt in 1995, but its U.S. beer volumes declined 2.7 percent in 2005, and fourth-quarter volumes showed an even worse fall of 3.2 percent.

The biggest U.S. brewer, Anheuser-Busch, which has half the U.S. beer market, is unlikely to be allowed to buy Rolling Rock, while SABMiller already has overcapacity, and Colorado-based Coors' weakness in the northeastern United States was partly resolved by last year's merger with Canadian brewer Molson to form Molson Coors.

InBev's Brito has experience of the North American beer market as he ran the region after InBev was formed in August 2004 until he was made Chief Executive in December 2005, and in those 16 months had initiated cost-cutting programs in Canada.

InBev was formed when Belgium's Interbrew took over Brazil's AmBev, and Brito was AmBev's last Chief Executive for the eight months up to August 2004's takeover and formation of InBev.

Brito's appointment, coming after fellow AmBev executive Felipe Dutra became InBev's Chief Financial Officer in January 2005, is seen by analysts as evidence of greater influence over the group by the three Brazilian founders of AmBev, Jorge Paulo Lemann, Marcel Telles and Carlos Alberto Sicupira.

Brito and Dutra, the proteges of the AmBev founders, are leading a program of cost cutting, largely in Europe and North America, to revive profit growth in the mature beer markets.

Willets Point
Mar 24 2006 04:44 PM

Pub ettiquette guide.