i've been doing a ton of research lately, because i, too, am in the big screen HDTV market, for something in the 50" range (13' viewing distance from couch to screen)
I've rejected the projection sets (both DLP and rear projection), because unless I'm dead center, they don't look very good to me. They are also quite bulky, and i've got a small-ish room.
I'm torn between a plasma and an LCD, for different reasons. If you're really looking for something as big as 60", then LCD is probably not the way to go, yet, since they're much more expensive at that size. The higher rated plasmas in that size range are probably Pioneer, Phillips and Panasonic (the "3 Ps"). I've heard that Vizio makes a decent low-end plasma, too. The LCDs are Sony, Samsung and Sharp (the "3 Ss").
You've got to go look at them, side by side. Keep in mind that, though the LCDs give you a brighter image, the plasmas give you more accurate color and deeper blacks, and a more consistent image with fewer image "artificacts" (various problems like "banding", blurring of fast movement, pixilation, "false contours", etc, that LCDs are prone to). LCDs have a longer life, however, and are more energy-efficient. Plasmas used to have a problem with "burn in" and shorter life, but not so much anymore. The biggest difference, image-wise, is the prevalence of "1080p" resolution in LCDs, which is better than the 720 available in Plasmas. However, plasmas have started coming out in 1080, too, but they are still prohibitively expensive.
I'm going to wait another year and get the Pioneer 50" plasma 1080, when it falls in price (hopefully).
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