‘Experience Abu Dhabi’
Posted: Fri Oct 18, 2024 10:22 am
The Knicks announced its jersey advertiser this morning, according to Uni Watch.
https://uni-watch.com/2024/10/17/new-yo ... dvertiser/
This seems problematic to me on many levels. The team playing in the nation's largest city couldn't do better?
https://uni-watch.com/2024/10/17/new-yo ... dvertiser/
I thought this was a joke when I first saw it.The team signed a multiyear agreement with the Department of Culture and Tourism Abu Dhabi to have “Experience Abu Dhabi” as the team’s jersey advertiser starting with the 2024-25 season. As part of the deal, Experience Abu Dhabi will also have advertising before, during and after Knicks games on MSG Network.
No ad is a good ad, but some may consider this “partnership” particularly noxious, given the many complaints about sportswashing by the United Arab Emirates. The NBA has played preseason games in the UAE for three straight years, and Team USA played exhibition games there in preparation for the Paris Olympics this past summer. The NBA Cup is sponsored by Emirates Airlines.
The NBA has been criticized for these dealings because of the UAE’s alleged history of human rights violations.
This seems problematic to me on many levels. The team playing in the nation's largest city couldn't do better?